Using a blog gives companies a voice and communication venue that they normally wouldn't have.
Some benefits of business blogging include:
- It allows a company to be where modern consumers are - Online.
- It makes the consumer feel like they have genuine information they can use to make decisions, It's building a relationship with the brand and with the product. (1)
- For (larger) companies like Macy's and Wal-Mart to have a true dialogue with their best customers, and, most importantly, provides high-value customers a platform to evangelize a brand. (2)
- Provides an excellent forum for reaching a highly-targeted audience.
- Provides a place for content specific information to reside in a central place.
- Blogs are different than company websites and are much more dynamic. Especially in the ability to offer two-way communication.
- Online community for specific people, groups, or interests.
- Allows for visual aids like pictures or videos while sharing information in an easy to consume format.
- Blogs allow a company to present a Personal Touch and their own Voice to consumers.
- Real-time, Instant Communication.
- Control release of information.
- Allows for social networking.
(1)“Honda uses Insight blog to build buzz, shape message” Webb, Alysha = Automotive News, Vol. 83, Issue 6351, Date 3/16/09
(2)Magazine =Women’s Wear Daily (WWD) “Social Media Issue: Does it Drive Sales?” Strugatz, Rachel, Pg. 1 Vol. 204 No. 47 ISSN: 0149-5380
0 comments:
Post a Comment